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Organic visibility for sports brands and sports retailers

What is the visibility index and why is it important?

The visibility index is a key indicator for the success of your website in search engines. It shows how well your site is found in search results and provides information about the reach and visibility of your content. A high visibility index means that your website is displayed more frequently for relevant search queries, which leads to more visitors and potential customers.
about the index
Illustration SEO Analyse

Why is organic visibility crucial for sports brands and sports retailers?

More 
Traffic

Higher visibility in the search engines brings more visitors to your website.

Stronger 
brand

A high visibility index strengthens your brand and increases awareness.

Better conversion rates

More qualified visitors also mean higher chances of conversions, be it through purchases, newsletter registrations or contact inquiries.

How is the visibility index calculated?

The visibility index is calculated from the rankings of your website in the search engines for a large number of keywords. Both the number of keywords for which your site ranks and its position in the search results are taken into account. The better your positions, the higher the visibility index.

The visibility index ranking of leading sports brands and retailers

DomainCurrent visibility index% Change on previous monthBrand / DealerDivision
otto.de362.1-1.4%RetailerGeneralist
zalando.de327.46620.22%RetailerGeneralist
nike.com61.61452.6%Marke
adidas.de47.6114-3.04%Marke
breuninger.com43.1323-4.45%RetailerGeneralist
decathlon.de43.75566.35%RetailerGeneralist
bergfreunde.de25.2861-2.77%RetailerOutdoor
bike24.de24.45033.32%RetailerFahrrad
intersport.de14.915411.64%RetailerGeneralist
jdsports.de10.1911-4%RetailerLifestyle
bergzeit.de16.9362-2.53%RetailerOutdoor
globetrotter.de11.84921.49%RetailerOutdoor
11teamsports.com10.4067-4.12%RetailerTeamsport
snipes.com7.4667-4.96%RetailerLifestyle
bike-discount.de8.58944.97%RetailerFahrrad
vaude.com6.67695.07%Marke
thenorthface.de7.56670.41%Marke
puma.com6.5713.58%Marke
boc24.de8.40845.68%RetailerFahrrad
jack-wolfskin.de6.7945-5.31%Marke
unisportstore.de4.38423.53%RetailerTeamsport
deuter.com4.0457-3.28%Marke
engelhorn.de5.08022.6%RetailerGeneralist
asics.com4.13332.6%Marke
sportdeal24.de4.068420.37%RetailerTeamsport
fjallraven.com3.2216-1.35%Marke
skechers.de3.4885-4.24%Marke
sport-bittl.com3.06995.41%RetailerOutdoor, Ski
jako.com2.4233-6.37%Marke
sport-conrad.com2.4769-0.03%RetailerOutdoor, Ski
schoeffel.com3.06814.57%Marke
teveo.com1.95147.03%Marke
salomon.com2.44824.21%Marke
xspo.de2.17076.78%RetailerSki
gymshark.com2.4124-12.85%Marke
sport2000.de3.17665.29%RetailerGeneralist
asphaltgold.com2.14731.33%RetailerLifestyle
falke.com1.6883-11.4%Marke
hhv.de1.1878-7.74%RetailerLifestyle
erima.de1.56173.45%Marke
absolute-teamsport-boeckmann.de1.10649.87%RetailerTeamsport
sport-schuster.de1.7613-6.51%RetailerOutdoor, Ski
atomic.com0.92684.9%Marke
on.com1.5431-3.93%Marke
patagonia.com1.5853-0.06%Marke
mammut.com1.72885.3%Marke
josef-seibel.de1.471910.41%RetailerLifestyle
deinsportsfreund.de0.97610.01%RetailerTeamsport
naturzeit.com1.2056-3.51%RetailerOutdoor
21run.com0.8688-3.23%RetailerRunning
salewa.com1.18112.19%Marke
warehouse-one.de1.0907-10.32%RetailerSkate
unterwegs.biz2.3638-2.41%RetailerOutdoor
meindl.de1.1972-3.06%Marke
gorewear.com0.8822-3.98%Marke
fischersports.com0.5241-3.73%Marke
flyeralarm-sports.com1.06530.65%RetailerTeamsport
lululemon.de1.2482.94%Marke
lauf-bar.de0.5927-2.82%RetailerRunning
ortovox.com0.87987.69%Marke
bunert.de0.7566.92%RetailerRunning
teamstolz.de0.6731-2.96%RetailerTeamsport
exxpozed.de0.7151-9.94%RetailerOutdoor
lasportiva.com0.764-5.81%Marke
rossignol.com0.3792-10.73%Marke
43einhalb.com0.9337-0.8%RetailerLifestyle
head.com0.7754-2.08%Marke
top4running.de0.98077.15%RetailerRunning
shop4runners.com0.610.86%RetailerRunning
kswiss.de0.33491.55%Marke
camp4.de0.5544-2.75%RetailerOutdoor
dynafit.com0.45020.2%Marke
fun-sport-vision.com0.5784-4.14%Retailer
cortexpower.de0.5459-4.81%RetailerTeamsport
tapir-store.de0.3525-0.79%RetailerOutdoor
saucony.com0.3694-4.99%Marke
derbystar.de0.4214-10.78%Marke
ziener.com0.4064-4.6%Marke
sport-mueller.de0.66496.11%RetailerGeneralist
regatta.com0.30729.99%Marke
campagnolo.com0.33720.87%Marke
sportklahsen.de0.5763-6.35%RetailerGeneralist
brooklyn-shop.de0.2707-3.53%RetailerLifestyle
sportfits.de0.2333-4.03%RetailerOutdoor, Ski
volkl.com0.2356-4.58%Marke
r-gol.com0.17297.86%RetailerTeamsport
spomi.de0.206922.79%RetailerOutdoor, Ski
sued-west.com0.131815.61%RetailerOutdoor
k2snow.com0.293316.62%Marke
tennis-point.com0.0324-7.16%RetailerTennis
futbolemotion.com0.097717.85%RetailerTeamsport
biwak.com0.128.3%RetailerOutdoor
voostore.com0.0878-1.57%RetailerLifestyle
brooksrunning.com0.90521.17%Marke
underarmour.com0.12156.3%Marke
hanwag.com0.67550.15%Marke
afew-store.com0.89562.73%RetailerLifestyle
suppastore.com0.0667-8.38%RetailerLifestyle
klingenmaier.de0.0689-25.59%RetailerRunning
prodirectsoccer.com0.0202-22.01%RetailerTeamsport
orangejungle.de0.04435.98%RetailerLifestyle
newbalance.eu0.0344-16.71%Marke
lowa.de0N/AMarke
hummel.net0.015530.25%Marke
hoka.com0.165215.93%Marke
bonvenon.com0.0037-40.32%RetailerGeneralist
handball2go.de0.2242-14.98%RetailerTeamsport
def-shop.com5.0505-1.68%RetailerLifestyle

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