1. preserve authenticity
Be genuine and transparent in your posts to build a trusting relationship with your community.
2. target group-specific content
Create content that is specifically tailored to the interests and needs of your target group. Use data and insights to constantly optimize relevance.
3. proactive community management
Engage actively and promptly in communication on your social media platforms. Answer questions, respond to comments and moderate discussions to promote a lively and positive community.
4. Benutzerdefinierte und ähnliche Zielgruppen
With social media ads, you can use custom audiences and lookalike audiences based on existing target groups such as customer lists, followers and website visitors as target audiences.
5. continuous monitoring and testing
As with website optimization: don't guess it, test it. Compare different target groups, visuals, texts and formats to optimize the ROAS in a data-driven way.